Redesign of PURO and IDM eCommerce website
The project involved transforming the old landing page into a fully functional website, designed to meet the client’s future needs. Starting with a modern and responsive design, the site was structured to allow for future expansion into e-commerce, with WooCommerce as the planned platform for online sales. To optimize content management, a content management system (CMS) was implemented, allowing the client to easily manage their product catalog and content. Additionally, a blog section was added to facilitate the creation and publication of articles, which would also enhance SEO and improve the site’s visibility in search engines.
The PURO website is focused on presenting the company as a leading distributor of hardware products nationwide. Through the platform, PURO highlights its direct distribution network and wholesale partnerships, ensuring timely deliveries and personalized service for both large and small hardware stores.
The website emphasizes its commitment to continuous innovation and diversification of its product portfolio, offering high-quality solutions tailored to market needs. It also underscores its focus on customer service, with specialized advice and an open channel for receiving suggestions, aiming to improve and strengthen its services.
In summary, the PURO website communicates its vision of establishing itself as the premier hardware distributor, showcasing its capabilities in innovation, customer service, and efficient distribution.
Processes
Research and Discovery
Project Management
Information Architecture and Content Strategy
Wireframing and Prototyping
Usability Testing
Development
Tools
Google Analytics
Miro
Google Docs
Figma / Figma Design System
InVision
Wordpress
Elementor
Crocoblock
Role
UX/UI Designer – Web development
Agency
Berry Whale
Client
PURO
Year
2024
project status
Under review
How We’ll Do It
Bringing Smart Solutions to Web Challenges—No Hardware Required!
We’ll transform the outdated landing page into a fully functional website that aligns with the client’s future goals. Starting with a modern, responsive design, the site will be structured to accommodate future expansion into e-commerce, with WooCommerce as the intended platform for online sales. To streamline content management, we’ll implement a CMS, allowing the client to easily manage their product catalog and site content. Additionally, we’ll add a blog section to facilitate the creation and publication of articles, enhancing SEO and boosting the site’s visibility in search engines.
We’ll apply Jakob Nielsen’s usability heuristics, ensuring an intuitive and accessible interface. Current web trends will also be followed to align the site with best practices in design and user experience.
results
From Simple to Stunning
The new website not only met the client’s requirements but also exceeded initial expectations in terms of functionality and design. Now, the site is fully responsive, ensuring an optimal user experience on mobile devices, tablets, and desktops. The CMS integration allows the client to manage their product catalog and blog content without needing advanced technical skills, making it easy to keep the site updated. The result is a fresh, modern, and visually appealing website that reflects the brand’s current identity and resonates better with its audience. Additionally, the blog has significantly boosted SEO, increasing the site’s visibility in search engines and enhancing user perception.
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The web design world is highly demanding—not only because of all the factors to consider and tight deadlines but also because, with constant work, there’s rarely time to upload everything. Additionally, some projects require exclusivity, so I can’t share all the details. But feel free to reach out, and I’ll gladly provide more information!